For the upcoming play-offs, the Sudbury Cubs were looking for a cover image for their Facebook page to both promote and build hype for their fans. These covers not only promote the play-offs themselves, but also promote their players, with some showing Cubs players out-performing their competition.
Before arriving at the designs that the Sudbury Cubs chose to use for their Facebook page, many concepts were created and presented to them. A few of the more comprehensive ones are shown below as an example of this design process.